Oscar Mayer vs Primo Taglio · Bay Area shelf head-to-head
Oscar Mayer and Primo Taglio, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Oscar Mayer carries more Brand PowerOscar Mayer is in more Bay Area grocersOscar Mayer fields the deeper lineup
Oscar Mayer
Primo Taglio
44
brand power
27
48
products
10
6
categories
4
12
subcategories
6
8
grocers
1
$8.28
avg price
$9.62
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Oscar Mayer▭ Primo Taglio
Distribution · 30% of score33·4
O
P
carried in 8 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score98·57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Oscar Mayer
only Primo Taglio
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Oscar Mayer · 7
only Primo Taglio · 0
no exclusive doors — everywhere Primo Taglio is, Oscar Mayer is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Oscar Mayer · Primo Taglio
