Osem vs Popcorners · Bay Area shelf head-to-head
Osem and Popcorners, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Popcorners is in more Bay Area grocersPopcorners fields the deeper lineup
Osem
Popcorners
33
brand power
37
9
products
16
7
categories
3
5
grocers
9
$7.85
avg price
$5.89
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Osem▭ Popcorners
Distribution · 30% of score21·38
O
P
carried in 5 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53·74
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popcorners
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Osem · 1
only Popcorners · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Osem · Popcorners
