Out The Dough vs Toll House · Bay Area shelf head-to-head
Out The Dough and Toll House, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Toll House carries more Brand PowerToll House is in more Bay Area grocersToll House fields the deeper lineupOut The Dough sits further up the premium end
Out The Dough
Toll House
28
brand power
56
8
products
24
2
categories
5
2
subcategories
6
6
grocers
12
$1.58
price per oz
58.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Out The Dough▭ Toll House
Distribution · 30% of score25·50
T
carried in 6 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Out The Dough
only Toll House
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Out The Dough · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Out The Dough · Toll House
