Ozery Bakery vs Semifreddi’s · Bay Area shelf head-to-head
Ozery Bakery and Semifreddi’s, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Semifreddi’s carries more Brand PowerSemifreddi’s is in more Bay Area grocersSemifreddi’s fields the deeper lineupSemifreddi’s sits further up the premium end
Ozery Bakery
Semifreddi’s
38
brand power
53
11
products
24
4
categories
7
4
subcategories
12
7
grocers
14
68.0¢
price per item
$2.39
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Ozery Bakery▭ Semifreddi’s
Distribution · 30% of score29·58
O
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score60
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ozery Bakery
only Semifreddi’s
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ozery Bakery · 0
no exclusive doors — everywhere Ozery Bakery is, Semifreddi’s is too.
only Semifreddi’s · 7
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Ozery Bakery · Semifreddi’s
