Pagani vs The Pasta Shop · Bay Area shelf head-to-head
Pagani and The Pasta Shop, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Pasta Shop carries more Brand PowerThe Pasta Shop is in more Bay Area grocersThe Pasta Shop fields the deeper lineup
Pagani
The Pasta Shop
11
brand power
50
3
products
36
1
categories
4
2
subcategories
15
1
grocers
10
$5.39
avg price
$11.12
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pagani▭ The Pasta Shop
Distribution · 30% of score4·42
P
carried in 1 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pagani
no top category The Pasta Shop doesn’t also play in.
only The Pasta Shop
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pagani · The Pasta Shop