Pagasa vs Garofalo · Bay Area shelf head-to-head
Pagasa and Garofalo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Garofalo carries more Brand PowerGarofalo is in more Bay Area grocersGarofalo fields the deeper lineup
Pagasa
Garofalo
0
brand power
41
6
products
28
1
categories
4
4
subcategories
17
2
grocers
10
$2.47
avg price
$5.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pagasa▭ Garofalo
Distribution · 30% of score8·42
P
carried in 2 of 24 Bay Area grocers·carried in 10 of 24 Bay Area grocers
Depth · 25% of score39·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pagasa
no top category Garofalo doesn’t also play in.
only Garofalo
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pagasa · 0
no exclusive doors — everywhere Pagasa is, Garofalo is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pagasa · Garofalo