Pasquier vs Rawkin Raw · Bay Area shelf head-to-head
Pasquier and Rawkin Raw, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pasquier carries more Brand PowerPasquier is in more Bay Area grocersPasquier fields the deeper lineupRawkin Raw sits further up the premium end
Pasquier
Rawkin Raw
49
brand power
18
20
products
4
7
categories
2
9
subcategories
2
12
grocers
3
$1.06
price per oz
$2.50
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pasquier▭ Rawkin Raw
Distribution · 30% of score50·13
P
carried in 12 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth · 25% of score81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rawkin Raw
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pasquier · Rawkin Raw