Passage To Asia vs Kikkoman · Bay Area shelf head-to-head
Passage To Asia and Kikkoman, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Kikkoman carries more Brand PowerKikkoman is in more Bay Area grocersKikkoman fields the deeper lineup
Passage To Asia
Kikkoman
7
brand power
64
2
products
66
1
categories
9
1
subcategories
16
2
grocers
18
$5.44
avg price
$5.94
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Passage To Asia▭ Kikkoman
Distribution · 30% of score8·75
P
carried in 2 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score15
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passage To Asia
no top category Kikkoman doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Passage To Asia · 0
no exclusive doors — everywhere Passage To Asia is, Kikkoman is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Passage To Asia · Kikkoman