Passione Pizza vs Vicolo · Bay Area shelf head-to-head
Passione Pizza and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Passione Pizza
Vicolo
27
brand power
58
10
products
30
2
categories
4
3
subcategories
6
4
grocers
19
47.1¢
price per oz
90.4¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Passione Pizza▭ Vicolo
Distribution · 30% of score17·79
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Passione Pizza
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Passione Pizza · 0
no exclusive doors — everywhere Passione Pizza is, Vicolo is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Passione Pizza · Vicolo
