Path Of Life vs Birds Eye · Bay Area shelf head-to-head
Path Of Life and Birds Eye, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birds Eye carries more Brand PowerBirds Eye is in more Bay Area grocersBirds Eye fields the deeper lineupPath Of Life sits further up the premium end
Path Of Life
Birds Eye
20
brand power
51
5
products
64
2
categories
5
2
subcategories
10
3
grocers
9
$7.24
avg price
$4.86
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path Of Life▭ Birds Eye
Distribution · 30% of score13·38
P
B
carried in 3 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score34·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path Of Life
no top category Birds Eye doesn’t also play in.
only Birds Eye
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Path Of Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path Of Life · Birds Eye
