Path Of Life vs Blue Zones Kitchen · Bay Area shelf head-to-head
Path Of Life and Blue Zones Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Blue Zones Kitchen carries more Brand PowerBlue Zones Kitchen is in more Bay Area grocersBlue Zones Kitchen fields the deeper lineupPath Of Life sits further up the premium end
Path Of Life
Blue Zones Kitchen
20
brand power
35
5
products
8
2
categories
5
3
grocers
7
$7.24
avg price
$9.42
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Path Of Life▭ Blue Zones Kitchen
Distribution · 30% of score13·29
P
carried in 3 of 24 Bay Area grocers·carried in 7 of 24 Bay Area grocers
Depth · 25% of score34
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Path Of Life
no top category Blue Zones Kitchen doesn’t also play in.
only Blue Zones Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Path Of Life · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Path Of Life · Blue Zones Kitchen
