Patience Fruit & Co vs Sunridge Farms · Bay Area shelf head-to-head
Patience Fruit & Co and Sunridge Farms, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Sunridge Farms carries more Brand PowerSunridge Farms is in more Bay Area grocersSunridge Farms fields the deeper lineupPatience Fruit & Co sits further up the premium end
Patience Fruit & Co
Sunridge Farms
12
brand power
59
3
products
180
1
categories
17
2
subcategories
39
4
grocers
11
$1.38
price per oz
$1.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Patience Fruit & Co▭ Sunridge Farms
Distribution · 30% of score17·46
P
carried in 4 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Patience Fruit & Co
no top category Sunridge Farms doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Patience Fruit & Co · 1
only Sunridge Farms · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Patience Fruit & Co · Sunridge Farms
