Paws Happy Life vs I And Love And You · Bay Area shelf head-to-head
Paws Happy Life and I And Love And You, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
I And Love And You carries more Brand PowerI And Love And You is in more Bay Area grocersI And Love And You fields the deeper lineup
Paws Happy Life
I And Love And You
0
brand power
56
13
products
53
2
categories
3
2
subcategories
5
3
grocers
16
$6.01
avg price
$11.75
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Paws Happy Life▭ I And Love And You
Distribution · 30% of score13·67
P
carried in 3 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Paws Happy Life
no top category I And Love And You doesn’t also play in.
only I And Love And You
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Paws Happy Life · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Paws Happy Life · I And Love And You