Pearl Milling Company vs Krusteaz · Bay Area shelf head-to-head
Pearl Milling Company and Krusteaz, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Krusteaz carries more Brand PowerKrusteaz is in more Bay Area grocersKrusteaz fields the deeper lineup
Pearl Milling Company
Krusteaz
31
brand power
46
10
products
22
2
categories
6
8
grocers
11
21.7¢
price per oz
20.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pearl Milling Company▭ Krusteaz
Distribution · 30% of score33·46
P
carried in 8 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score57
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pearl Milling Company
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pearl Milling Company · 0
no exclusive doors — everywhere Pearl Milling Company is, Krusteaz is too.
only Krusteaz · 3
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pearl Milling Company · Krusteaz
