Pecana vs Three Trees · Bay Area shelf head-to-head
Pecana and Three Trees, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Three Trees carries more Brand PowerThree Trees is in more Bay Area grocersThree Trees fields the deeper lineupThree Trees sits further up the premium end
Pecana
Three Trees
40
brand power
45
3
products
12
2
categories
4
2
subcategories
5
2
grocers
14
27.8¢
price per fl oz
31.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pecana▭ Three Trees
Distribution · 30% of score8·58
P
carried in 2 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score22
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pecana
only Three Trees
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pecana · 0
no exclusive doors — everywhere Pecana is, Three Trees is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pecana · Three Trees
