Pepperidge Farm Goldfish vs Mary's Gone Crackers · Bay Area shelf head-to-head
Pepperidge Farm Goldfish and Mary's Gone Crackers, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Mary's Gone Crackers is in more Bay Area grocersPepperidge Farm Goldfish fields the deeper lineupMary's Gone Crackers sits further up the premium end
Pepperidge Farm Goldfish
Mary's Gone Crackers
44
brand power
46
39
products
31
3
categories
2
10
grocers
16
74.7¢
price per oz
$1.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pepperidge Farm Goldfish▭ Mary's Gone Crackers
Distribution · 30% of score42·67
carried in 10 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Mary's Gone Crackers
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pepperidge Farm Goldfish · 2
only Mary's Gone Crackers · 8
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pepperidge Farm Goldfish · Mary's Gone Crackers
