Pete & Gerry's vs Organic Valley® · Bay Area shelf head-to-head
Pete & Gerry's and Organic Valley®, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Organic Valley® carries more Brand PowerOrganic Valley® is in more Bay Area grocersOrganic Valley® fields the deeper lineup
Pete & Gerry's
Organic Valley®
26
brand power
69
7
products
103
2
categories
15
2
subcategories
30
5
grocers
19
74.1¢
price per item
$1.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pete & Gerry's▭ Organic Valley®
Distribution · 30% of score21·79
carried in 5 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Eggs2 vs 2 SKUs
1% of shelf
only Pete & Gerry's
no top category Organic Valley® doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pete & Gerry's · 1
only Organic Valley® · 15
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pete & Gerry's · Organic Valley®
