Pico Pica vs Somos · Bay Area shelf head-to-head
Pico Pica and Somos, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Somos carries more Brand PowerSomos is in more Bay Area grocersSomos fields the deeper lineup
Pico Pica
Somos
15
brand power
47
3
products
23
2
categories
7
2
subcategories
12
6
grocers
11
$4.49
avg price
$4.40
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pico Pica▭ Somos
Distribution · 30% of score25·46
P
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score22·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pico Pica
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Pico Pica · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pico Pica · Somos
