Planet Oat vs Malk · Bay Area shelf head-to-head
Planet Oat and Malk, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Malk carries more Brand PowerMalk is in more Bay Area grocersMalk fields the deeper lineupMalk sits further up the premium end
Planet Oat
Malk
38
brand power
59
13
products
22
2
categories
6
2
subcategories
8
7
grocers
18
10.7¢
price per fl oz
31.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planet Oat▭ Malk
Distribution · 30% of score29·75
carried in 7 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Planet Oat
no top category Malk doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planet Oat · 1
only Malk · 12
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planet Oat · Malk
