Planters vs Feridies · Bay Area shelf head-to-head
Planters and Feridies, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Planters carries more Brand PowerFeridies is in more Bay Area grocersPlanters fields the deeper lineupFeridies sits further up the premium end
Planters
Feridies
42
brand power
34
28
products
12
4
categories
3
7
subcategories
5
9
grocers
11
65.0¢
price per oz
$1.20
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Planters▭ Feridies
Distribution · 30% of score38·46
P
carried in 9 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Snacks1 vs 2 SKUs
P
<1% of shelf
only Feridies
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Planters · 2
only Feridies · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Planters · Feridies
