Pomì vs Ro*tel · Bay Area shelf head-to-head
Pomì and Ro*tel, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Pomì carries more Brand PowerPomì is in more Bay Area grocersPomì fields the deeper lineup
Pomì
Ro*tel
65
brand power
22
27
products
6
5
categories
1
9
subcategories
1
18
grocers
8
30.8¢
price per oz
32.9¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pomì▭ Ro*tel
Distribution · 30% of score75·33
P
R
carried in 18 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score89·39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ro*tel
no top category Pomì doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pomì · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pomì · Ro*tel