Popnuts vs Bulk Foods · Bay Area shelf head-to-head
Popnuts and Bulk Foods, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Bulk Foods carries more Brand PowerBulk Foods is in more Bay Area grocersBulk Foods fields the deeper lineupPopnuts sits further up the premium end
Popnuts
Bulk Foods
11
brand power
48
2
products
44
2
categories
14
2
subcategories
19
1
grocers
2
$7.39
avg price
$9.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Popnuts▭ Bulk Foods
Distribution · 30% of score4·8
P
carried in 1 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score15·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Popnuts
no top category Bulk Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Popnuts · 1
only Bulk Foods · 2
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Popnuts · Bulk Foods