Porta vs Vicolo · Bay Area shelf head-to-head
Porta and Vicolo, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Vicolo carries more Brand PowerVicolo is in more Bay Area grocersVicolo fields the deeper lineup
Porta
Vicolo
23
brand power
58
7
products
30
2
categories
4
4
grocers
19
$15.08
avg price
$11.63
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Porta▭ Vicolo
Distribution · 30% of score17·79
P
carried in 4 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth · 25% of score44·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Porta
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Porta · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Porta · Vicolo
