Porthos vs Wild Planet · Bay Area shelf head-to-head
Porthos and Wild Planet, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wild Planet carries more Brand PowerWild Planet is in more Bay Area grocersWild Planet fields the deeper lineup
Porthos
Wild Planet
19
brand power
59
8
products
38
1
categories
6
4
subcategories
7
1
grocers
18
$9.49
avg price
$7.18
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Porthos▭ Wild Planet
Distribution · 30% of score4·75
P
carried in 1 of 24 Bay Area grocers·carried in 18 of 24 Bay Area grocers
Depth · 25% of score49
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Porthos
no top category Wild Planet doesn’t also play in.
only Wild Planet
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Porthos · Wild Planet