Premier Protein vs Orgain · Bay Area shelf head-to-head
Premier Protein and Orgain, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Orgain carries more Brand PowerOrgain is in more Bay Area grocers
Premier Protein
Orgain
44
brand power
66
28
products
29
5
categories
3
7
grocers
14
$14.41
avg price
$10.93
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Premier Protein▭ Orgain
Distribution · 30% of score29·58
P
carried in 7 of 24 Bay Area grocers·carried in 14 of 24 Bay Area grocers
Depth · 25% of score90
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Premier Protein
only Orgain
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Premier Protein · 3
only Orgain · 10
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Premier Protein · Orgain
