Pretzilla vs Dave's Killer Bread · Bay Area shelf head-to-head
Pretzilla and Dave's Killer Bread, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Dave's Killer Bread carries more Brand PowerDave's Killer Bread is in more Bay Area grocersDave's Killer Bread fields the deeper lineupDave's Killer Bread sits further up the premium end
Pretzilla
Dave's Killer Bread
28
brand power
61
7
products
52
2
categories
4
2
subcategories
14
10
grocers
21
11.3¢
price per oz
45.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Pretzilla▭ Dave's Killer Bread
Distribution · 30% of score42·88
P
carried in 10 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Pretzilla
only Dave's Killer Bread
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Pretzilla · 0
no exclusive doors — everywhere Pretzilla is, Dave's Killer Bread is too.
only Dave's Killer Bread · 11
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Pretzilla · Dave's Killer Bread