Primal Pet Foods vs Purina Pro Plan · Bay Area shelf head-to-head
Primal Pet Foods and Purina Pro Plan, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 4 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Primal Pet Foods
only Purina Pro Plan
no top category Primal Pet Foods doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Purina Pro Plan is, Primal Pet Foods is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primal Pet Foods · Purina Pro Plan
