Prime Bites vs Entenmann's · Bay Area shelf head-to-head
Prime Bites and Entenmann's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Entenmann's carries more Brand PowerEntenmann's is in more Bay Area grocersEntenmann's fields the deeper lineupPrime Bites sits further up the premium end
Prime Bites
Entenmann's
19
brand power
43
4
products
15
4
categories
4
4
subcategories
5
3
grocers
6
$8.25
avg price
$6.74
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Prime Bites▭ Entenmann's
Distribution · 30% of score13·25
P
E
carried in 3 of 24 Bay Area grocers·carried in 6 of 24 Bay Area grocers
Depth · 25% of score28·71
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Prime Bites
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Prime Bites · 2
only Entenmann's · 5
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Prime Bites · Entenmann's
