Primo Taglio vs Hillshire Farm · Bay Area shelf head-to-head
Primo Taglio and Hillshire Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hillshire Farm carries more Brand PowerHillshire Farm is in more Bay Area grocersHillshire Farm fields the deeper lineup
Primo Taglio
Hillshire Farm
27
brand power
44
10
products
31
4
categories
7
6
subcategories
11
1
grocers
8
$9.62
avg price
$7.47
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Primo Taglio▭ Hillshire Farm
Distribution · 30% of score4·33
P
H
carried in 1 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score57·92
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Sandwiches1 vs 1 SKUs
P
<1% of shelf
only Primo Taglio
only Hillshire Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Primo Taglio · 0
no exclusive doors — everywhere Primo Taglio is, Hillshire Farm is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Primo Taglio · Hillshire Farm
