Private Label vs Simply · Bay Area shelf head-to-head
Private Label and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply is in more Bay Area grocersSimply fields the deeper lineupPrivate Label sits further up the premium end
Private Label
Simply
15
brand power
66
3
products
102
2
categories
8
3
subcategories
20
2
grocers
20
$4.52
avg price
$5.88
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Private Label▭ Simply
Distribution · 30% of score8·83
P
S
carried in 2 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score22·100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Chips1 vs 1 SKUs
P
<1% of shelf
only Private Label
no top category Simply doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Private Label · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Private Label · Simply
