Productos El Majuelo vs Star · Bay Area shelf head-to-head
Productos El Majuelo and Star, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Star carries more Brand PowerStar is in more Bay Area grocersStar fields the deeper lineupProductos El Majuelo sits further up the premium end
Productos El Majuelo
Star
10
brand power
43
2
products
20
1
categories
6
1
grocers
11
$15.24
avg price
$10.59
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Productos El Majuelo▭ Star
Distribution · 30% of score4·46
P
S
carried in 1 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score15·81
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Productos El Majuelo
no top category Star doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Productos El Majuelo · Star
