Progresso vs Imagine · Bay Area shelf head-to-head
Progresso and Imagine, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Imagine is in more Bay Area grocersProgresso fields the deeper lineup
Progresso
Imagine
51
brand power
53
70
products
20
5
categories
6
6
subcategories
6
12
grocers
17
32.0¢
price per oz
34.6¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Progresso▭ Imagine
Distribution · 30% of score50·71
carried in 12 of 24 Bay Area grocers·carried in 17 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Progresso
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Progresso · 1
only Imagine · 6
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Progresso · Imagine
