Puff Cookies vs Miss Jones Baking Co. · Bay Area shelf head-to-head
Puff Cookies and Miss Jones Baking Co., side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
carried in 1 of 24 Bay Area grocers·carried in 16 of 24 Bay Area grocers
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Puff Cookies
no top category Miss Jones Baking Co. doesn’t also play in.
only Miss Jones Baking Co.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
no exclusive doors — everywhere Puff Cookies is, Miss Jones Baking Co. is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Puff Cookies · Miss Jones Baking Co.
