Purely Elizabeth vs Cascadian Farm · Bay Area shelf head-to-head
Purely Elizabeth and Cascadian Farm, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Purely Elizabeth carries more Brand PowerPurely Elizabeth is in more Bay Area grocersCascadian Farm fields the deeper lineup
Purely Elizabeth
Cascadian Farm
75
brand power
65
49
products
68
5
categories
7
20
grocers
19
$1.03
price per oz
71.5¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purely Elizabeth▭ Cascadian Farm
Distribution · 30% of score83·79
carried in 20 of 24 Bay Area grocers·carried in 19 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Cascadian Farm
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Elizabeth · Cascadian Farm
