Purely Sprouted vs Indianlife · Bay Area shelf head-to-head
Purely Sprouted and Indianlife, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Indianlife carries more Brand PowerIndianlife is in more Bay Area grocersIndianlife fields the deeper lineup
Purely Sprouted
Indianlife
23
brand power
54
6
products
21
2
categories
9
4
subcategories
11
5
grocers
13
$1.88
price per oz
$1.02
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purely Sprouted▭ Indianlife
Distribution · 30% of score21·54
P
carried in 5 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purely Sprouted
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
only Purely Sprouted · 1
only Indianlife · 9
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purely Sprouted · Indianlife
