Purina Beyond vs Birdie & Louie · Bay Area shelf head-to-head
Purina Beyond and Birdie & Louie, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Birdie & Louie carries more Brand PowerBirdie & Louie is in more Bay Area grocersBirdie & Louie fields the deeper lineup
Purina Beyond
Birdie & Louie
0
brand power
40
9
products
18
2
categories
2
3
subcategories
4
2
grocers
12
$4.13
avg price
$7.07
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Beyond▭ Birdie & Louie
Distribution · 30% of score8·50
P
carried in 2 of 24 Bay Area grocers·carried in 12 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dog Food3 vs 7 SKUs
P
1% of shelf
only Purina Beyond
no top category Birdie & Louie doesn’t also play in.
only Birdie & Louie
no top category Purina Beyond doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina Beyond · 0
no exclusive doors — everywhere Purina Beyond is, Birdie & Louie is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Beyond · Birdie & Louie