Purina Beyond vs The Honest Kitchen · Bay Area shelf head-to-head
Purina Beyond and The Honest Kitchen, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
The Honest Kitchen carries more Brand PowerThe Honest Kitchen is in more Bay Area grocersThe Honest Kitchen fields the deeper lineup
Purina Beyond
The Honest Kitchen
0
brand power
42
9
products
31
2
categories
3
3
subcategories
5
2
grocers
9
$4.13
avg price
$10.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Beyond▭ The Honest Kitchen
Distribution · 30% of score8·38
P
carried in 2 of 24 Bay Area grocers·carried in 9 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Purina Beyond
no top category The Honest Kitchen doesn’t also play in.
only The Honest Kitchen
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina Beyond · 1
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Beyond · The Honest Kitchen