Purina Beyond vs Wellness · Bay Area shelf head-to-head
Purina Beyond and Wellness, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Wellness carries more Brand PowerWellness is in more Bay Area grocersWellness fields the deeper lineup
Purina Beyond
Wellness
0
brand power
53
9
products
53
2
categories
3
3
subcategories
4
2
grocers
13
$4.13
avg price
$4.36
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purina Beyond▭ Wellness
Distribution · 30% of score8·54
P
carried in 2 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score53
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Dog Food3 vs 15 SKUs
P
1% of shelf
only Purina Beyond
no top category Wellness doesn’t also play in.
only Wellness
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purina Beyond · 0
no exclusive doors — everywhere Purina Beyond is, Wellness is too.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purina Beyond · Wellness