Purple Carrot vs Rao's · Bay Area shelf head-to-head
Purple Carrot and Rao's, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupRao's sits further up the premium end
Purple Carrot
Rao's
25
brand power
66
6
products
79
3
categories
6
3
subcategories
16
5
grocers
21
68.0¢
price per oz
59.1¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Purple Carrot▭ Rao's
Distribution · 30% of score21·88
carried in 5 of 24 Bay Area grocers·carried in 21 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
Prepared Meals2 vs 17 SKUs
<1% of shelf
only Purple Carrot
only Rao's
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Purple Carrot · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Purple Carrot · Rao's
