Quest vs Think! · Bay Area shelf head-to-head
Quest and Think!, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Quest carries more Brand PowerThink! is in more Bay Area grocersQuest fields the deeper lineup
Quest
Think!
53
brand power
45
34
products
21
7
categories
2
12
grocers
13
$2.32
price per oz
$1.90
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Quest▭ Think!
Distribution · 30% of score50·54
carried in 12 of 24 Bay Area grocers·carried in 13 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Think!
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Quest · 4
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Quest · Think!
