R.w. Knudsen Family vs Simply · Bay Area shelf head-to-head
R.w. Knudsen Family and Simply, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Simply carries more Brand PowerSimply fields the deeper lineup
R.w. Knudsen Family
Simply
59
brand power
66
46
products
102
3
categories
8
15
subcategories
20
20
grocers
20
28.9¢
price per fl oz
15.7¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ R.w. Knudsen Family▭ Simply
Distribution · 30% of score83·83
S
carried in 20 of 24 Bay Area grocers·carried in 20 of 24 Bay Area grocers
Depth · 25% of score98
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only R.w. Knudsen Family
only Simply
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: R.w. Knudsen Family · Simply
