Rana vs Ripi · Bay Area shelf head-to-head
Rana and Ripi, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rana carries more Brand PowerRana is in more Bay Area grocersRana fields the deeper lineup
Rana
Ripi
43
brand power
21
38
products
5
4
categories
3
11
subcategories
4
8
grocers
2
$10.30
avg price
$11.82
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rana▭ Ripi
Distribution · 30% of score33·8
R
carried in 8 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score96·
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Ripi
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Ripi · 1
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rana · Ripi
