Rancho Gordo vs Seed Ranch Flavor Co · Bay Area shelf head-to-head
Rancho Gordo and Seed Ranch Flavor Co, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineupSeed Ranch Flavor Co sits further up the premium end
Rancho Gordo
Seed Ranch Flavor Co
69
brand power
31
58
products
26
10
categories
1
23
subcategories
2
13
grocers
3
$1.77
price per fl oz
$2.08
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Seed Ranch Flavor Co
Distribution · 30% of score54·13
carried in 13 of 24 Bay Area grocers·carried in 3 of 24 Bay Area grocers
Depth
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Seed Ranch Flavor Co
no top category Rancho Gordo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Seed Ranch Flavor Co
