Rancho Gordo vs Shuug · Bay Area shelf head-to-head
Rancho Gordo and Shuug, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rancho Gordo carries more Brand PowerRancho Gordo is in more Bay Area grocersRancho Gordo fields the deeper lineupShuug sits further up the premium end
Rancho Gordo
Shuug
69
brand power
10
58
products
3
10
categories
1
23
subcategories
1
13
grocers
1
$8.41
avg price
$13.19
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rancho Gordo▭ Shuug
Distribution · 30% of score54·4
carried in 13 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Shuug
no top category Rancho Gordo doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rancho Gordo · Shuug