Rao's vs Screamin' Sicilian · Bay Area shelf head-to-head
Rao's and Screamin' Sicilian, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Rao's
Screamin' Sicilian
66
brand power
17
79
products
6
6
categories
1
16
subcategories
1
21
grocers
2
$10.37
avg price
$10.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Screamin' Sicilian
Distribution · 30% of score88·8
S
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Screamin' Sicilian
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Screamin' Sicilian