Rao's vs Talia Di Napoli · Bay Area shelf head-to-head
Rao's and Talia Di Napoli, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Rao's
Talia Di Napoli
66
brand power
9
79
products
2
6
categories
1
16
subcategories
1
21
grocers
1
$10.37
avg price
$9.99
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Talia Di Napoli
Distribution · 30% of score88·4
T
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Talia Di Napoli
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Talia Di Napoli