Rao's vs Vital Pursuit · Bay Area shelf head-to-head
Rao's and Vital Pursuit, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineupVital Pursuit sits further up the premium end
Rao's
Vital Pursuit
66
brand power
12
79
products
3
6
categories
1
16
subcategories
2
21
grocers
2
$10.37
avg price
$5.79
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Vital Pursuit
Distribution · 30% of score88·8
V
carried in 21 of 24 Bay Area grocers·carried in 2 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Vital Pursuit
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Vital Pursuit