Rao's vs Wild Mike's Ultimate Pizza · Bay Area shelf head-to-head
Rao's and Wild Mike's Ultimate Pizza, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Rao's carries more Brand PowerRao's is in more Bay Area grocersRao's fields the deeper lineup
Rao's
Wild Mike's Ultimate Pizza
66
brand power
12
79
products
4
6
categories
1
16
subcategories
1
21
grocers
1
$10.37
avg price
$8.49
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rao's▭ Wild Mike's Ultimate Pizza
Distribution · 30% of score88·4
W
carried in 21 of 24 Bay Area grocers·carried in 1 of 24 Bay Area grocers
Depth · 25% of score100
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Wild Mike's Ultimate Pizza
no top category Rao's doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rao's · Wild Mike's Ultimate Pizza