Rationale Brewing vs Hop Wtr · Bay Area shelf head-to-head
Rationale Brewing and Hop Wtr, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Hop Wtr carries more Brand PowerHop Wtr is in more Bay Area grocersHop Wtr fields the deeper lineup
Rationale Brewing
Hop Wtr
20
brand power
43
6
products
24
2
categories
6
2
grocers
8
24.0¢
price per fl oz
21.8¢
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Rationale Brewing▭ Hop Wtr
Distribution · 30% of score8·33
R
carried in 2 of 24 Bay Area grocers·carried in 8 of 24 Bay Area grocers
Depth · 25% of score39
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Rationale Brewing
only Hop Wtr
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
both brands
only Rationale Brewing · 0
no exclusive doors — everywhere Rationale Brewing is, Hop Wtr is too.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Rationale Brewing · Hop Wtr
