Red Baron vs Caulipower · Bay Area shelf head-to-head
Red Baron and Caulipower, side by side on Bay Area’s shelves · same instruments, same day, no sponsorship.
Caulipower carries more Brand PowerCaulipower is in more Bay Area grocersRed Baron fields the deeper lineupCaulipower sits further up the premium end
Red Baron
Caulipower
31
brand power
48
19
products
16
1
categories
7
1
subcategories
8
6
grocers
11
$7.51
avg price
$11.70
Brand Power, component by component
the same four weighted signals scored on both brands’ own pages.
▬ Red Baron▭ Caulipower
Distribution · 30% of score25·46
R
carried in 6 of 24 Bay Area grocers·carried in 11 of 24 Bay Area grocers
Depth · 25% of score79
Contested categories
categories both brands play in · each bar is that brand’s share of the category’s SKUs citywide.
only Red Baron
no top category Caulipower doesn’t also play in.
Doors
who stocks each brand right now · shared, and each brand’s exclusive doors.
Head to head
each brand’s closest counterpart to the other’s, matched on what the product is (name, category, description) · not price.
both sides measured by the same instruments on the same shelves · see each brand’s full page: Red Baron · Caulipower
